Launching 'Strkd' (pronunciation: stro•ked) has been a dream in the making for years — right from concepting and production to bringing this brand to life in the Summer of 2021.
See Live Site01 — Concept
Competition in the clothing industry is immense. Launching the brand with its own unique brushstroke-filled and hand drawn art style was never going to be enough on its own. Building a connection and making it relatable was the ultimate challenge — enter positivity.
Having been through a rough patch myself, and seen my life turned around 180° was the push I needed to add the missing element to Strkd. Spreading positivity with the help of hand drawn artwork on fabric — that's what Strkd is all about.
"It is about delivering an experience, step by step — building trust at every touchpoint."
02 — Navigation & Brand
Creating a website that's beautiful is obviously eye catching, but having a visual identity is equally — if not more — important. In an era where websites are the ultimate shopping experience, customers need to know the brand without even seeing the logo.
Thickness of the font, the pantones, the tone of voice delivered by your design aesthetic — they all play a key role in making the potential customer hit that checkout button.
Platform used — WordPress
03 — Mobile-First
According to Google Analytics, more than 82% of users visit the site via mobile devices. Given the target audience is Gen-Z, this is where you build trust — and honestly, have no margin for error.
Making it easy to use, familiar, and convenient — while keeping its identity intact and delivering a distinctly Strkd experience.
04 — E-Commerce
Setting up the back-end from scratch — products, SEO, Analytics, automated processing of sales tax, shipping and customer emails. Made social-friendly and integrated with Facebook, Instagram, Twitter and Google Merchant.
05 — Content Creation
Content creation and maintaining a presence across Pinterest, Facebook, Giphy, TikTok, Twitter, and Instagram.
06 — The Launch
Built hype and urgency for the Strkd launch on August 24th, 2021. A brand slogan that reminds people a change in mindset starts with believing in the shift within themselves.
07 — Organic Social Strategy
Integrating content and sales on all social platforms.
Interactive content such as reels and GIFs engage the audience on a whole new level. Our first few GIFs led to over 2.6 million views, resulting in better brand recognition and organic exposure.
