What started as a catalog project became something much bigger. Hired initially to redesign Neu Home's yearly catalog, the role quickly grew into a full rebrand — new identity, new website, new packaging, and eventually a trade show set. Neu Home made home organisation products stocked by Costco, Target, Amazon, Bed Bath & Beyond and more.
01 — Yearly Catalog
Neu Home's yearly catalog ran to ~1,000 pages and weighed 7 lbs. At trade shows, it sat on tables and stayed there. The brief was simple: fix it. The solution was to throw out the format entirely — replacing it with a curated yearly magazine featuring new products only. Lighter, sharper, and actually worth taking home.
02 — UX Design
Developed and pitched a full rebrand to Neu Home's executive team — creating a new digital presence designed to streamline and simplify the sales process. The result was a website that not only reflected the new brand identity but created a more efficient model for the customer service team, reducing friction at every step.
02.5 — Email Marketing
With the new website live, we needed to make some noise. Designed and deployed an email blast to Neu Home's full contact list — the first official communication under the new brand identity, and the signal that something had changed.
03 — Trade Show
Designed the full trade show set for Neu Home at one of the most prestigious home goods shows in the world. Every element of the booth carried the new brand identity — cohesive, considered and built to stand out on the floor.
04 — Brand Identity
Rebuilt the brand from the ground up — introducing a new brand book and guidelines that gave the entire team a clear, unified visual language. Followed by a range of new packaging designs and a simplified assembly instructions template that made production easier across every department.
