Designed static paid social banners across LinkedIn, Facebook, Instagram and TikTok — each platform with its own sizing specs, aspect ratios and creative constraints. Every banner built to perform within the AWS brand system while staying visually sharp at any size.

Created storyboards for animated organic social content across TikTok, X, LinkedIn and Facebook — working from existing static graphics to direct motion and pacing. On occasion, this also involved selecting music files and editing video assets to align with the campaign tone and platform.

Designed wireframes for an AWS content hub — mapping the architecture and user flow to create a streamlined experience for navigating AWS's extensive library of resources, campaigns and partner content.

Covered content across major partner collaborations including NVIDIA, Philips, AMD and the NFL — and brand stories for over 250 of the biggest names that partnered with AWS. Worked across multiple AWS verticals including Startups, Machine Learning, Gen AI, Retail & Consumer Goods, and Migration — each with its own distinct theme and visual language. Created custom icons across many pages to simplify complex content, and touched over 150 eBooks in total.

Designed multiple email banner variations for AWS re:Invent 2025 — AWS's flagship cloud computing conference, held December 1–5 in Las Vegas with over 63,000 in-person attendees. Also created a new logo for the Best of re:Invent campaign — a dedicated identity used for the post-conference campaign to highlight the year's biggest announcements and launches.