Senior Art Director, UX Designer
Senior Art Director, UX Designer
Four years. One of the most recognised telecom brands in America. As Senior Art Director and UX Designer on AT&T's dotcom team, this is a body of work spanning the biggest campaigns, the fastest launches and the most scrutinised pages on att.com. AT&T is currently America's largest and fastest-growing fiber network — passing 32 million locations and serving over 10 million fiber customers, with a target of 60 million by 2030. The site draws over 2 million visitors every day — pages that have to load fast, convert hard and look right every single time.
Every project moves through a cross-functional team — strategists, producers, copywriters, proofreaders, legal, page owners and content implementors — and as Senior Art Director, being the connective tissue between all of them is as much the job as the design itself.
Visit att.com01 — AT&T Guarantee
Launched January 9, 2025 — the first and only carrier to guarantee both wireless and fiber, covering network reliability, customer care and deals. As lead designer on the full dotcom build, this covered the landing page, homepage, upper funnel pages and app-focused pages across att.com. Also created three storyboard videos for the website, and presented the work at Walk the Wall — AT&T's internal showcase where CEO John Stankey and the board of directors review the year's best work.
"This project was recognised with an internal AT&T award — one of two received during a four-year tenure."
02 — Apple Launch
When Apple announces a new iPhone, the clock starts immediately. AT&T has historically been the first carrier to go live — which means designing in real time as the announcement unfolds. The Coming Soon phase involves creating artwork to fit multiple pages and components simultaneously — heroes, flex cards and site search tiles — all designed to spec for the new model before the world has seen it. Creative approval, strategic approval, legal review and final sign-off from Apple's team, all within a matter of hours.
03 — Episodic & Seasonal
The recurring design engine behind AT&T's seasonal campaigns on fiber and broadband — holidayizing pages under tight deadlines, on repeat, at scale. Each episodic event brings its own creative direction, colour palette and messaging while staying within the AT&T brand system. From graduation deals to Valentine's Day offers, every season has a page and every page has to convert.
04 — Broadband & Beyond
Redesigned the internet and fiber landing pages, and regularly designed across AT&T's full broadband product suite — AT&T Internet Air, ActiveArmor, AllFi-Pro and National Offers. Also contributed as lead designer on a full blown-out FirstNet campaign — the only nationwide network built with and for America's first responders, serving over 30,000 public safety agencies — designing multiple upper funnel pages across att.com.
The breadth of this work also spans entertainment partnerships — including campaigns featuring HBO and Batman — woven into AT&T's broadband and wireless promotions. The newest chapter: AT&T OneConnect — the first-ever single subscription combining wireless and home internet across all devices. One internet. One price. Designed for the launch.
