Larena Botanics is an aloe brand based out of the Canary Islands, taking pride in cultivating aloe from the finest quality farms. Led with two campaigns — indoor to showcase brand aesthetics and outdoor to capture the island's rich culture and gifted weather. Designed the website and packaging from the ground up.
01 — Concept
People always crave what they don't have. The strategy to bring the island feel to major cities — NYC, London, Chicago — was the driving force behind flying to Spain and capturing the place of origin firsthand.
Shooting at the source gave us something no studio could replicate: real light, real texture, real culture.
02 — Web Design
Coming from the EU and breaking into a new market, the homepage needed to create an immediate sense of calm. The colour blue was chosen deliberately — it builds trust. Paired with the island's natural palette, it aligned perfectly with the brand's nature-inspired look.
Product imagery incorporated the island's famous volcanic rocks, beaches, and water bodies alongside brand colours for a consistent, seamless scrolling experience.
03 — Social Campaign
Launching Larena onto social media meant creating a repeatable, sustainable content framework for the in-house team to follow through with for new and existing products.
04 — Men's Campaign
Research showed the men's skincare industry had significantly grown in recent years, despite women still dominating it. We designed a shoot with elements that would naturally attract men to the products — without alienating the core audience.
05 — Packaging Design
Packaging designed to reflect the brand's island origins and natural ethos — clean, considered, and built to stand out on shelf while staying true to the Canary Islands aesthetic.
